Post by account_disabled on Mar 11, 2024 4:40:05 GMT
LinkedIn has changed some rules that underlie its visibility algorithm in order to make the platform more useful by discouraging viral news. The fundamental principles remain valid, but mechanisms that gave excessive weight to content published by very popular profiles have been adjusted. Now the goal is to favor niche topics and discussions. how does the linkedin algorithm work How the LinkedIn feed works Every time you access LinkedIn, the algorithm sorts the news, estimating those that may be most useful to the individual user. It does this by favoring the most recent posts of people with whom you are connected or who you follow, pages, groups, hashtags and events of interest.
Furthermore, it also considers the posts that these subjects have shared or on which they have left a India Mobile Number Data reaction. But how is it decided which content should be shown first? Based on the “ People You Know, Talking About Things You Care About ” framework. The algorithm infers the people who “know each other” based on the connections with whom they exchange the greatest number of comments and reactions. So it is essential to clean up your contacts, following these rules. Furthermore, common interests and work experiences are considered, based on what is declared in the profile. For example, if we use hashtags in our posts to signal an interest, we may see news that deal with that topic appear in the feed.
Tips for gaining visibility on LinkedIn To increase the chances of circulation of a post on LinkedIn, the following measures are recommended : Post news encouraging discussion, perhaps providing your opinion and asking your network for comment; Mention people (maximum 5) who might be interested in the topic, using the syntax “@name”; Respond to those who comment and encourage "back and forth"; Use hashtags but no more than 3 at a time. Niche hashtags are better than the most used ones; Think about the most suitable format for the news (link, photo, video). LinkedIn does not favor a particular format. The attempt to favor interests and niches goes in the right direction because pursuing the mere objective of engagement is leading LinkedIn to become a copy of Facebook.
Furthermore, it also considers the posts that these subjects have shared or on which they have left a India Mobile Number Data reaction. But how is it decided which content should be shown first? Based on the “ People You Know, Talking About Things You Care About ” framework. The algorithm infers the people who “know each other” based on the connections with whom they exchange the greatest number of comments and reactions. So it is essential to clean up your contacts, following these rules. Furthermore, common interests and work experiences are considered, based on what is declared in the profile. For example, if we use hashtags in our posts to signal an interest, we may see news that deal with that topic appear in the feed.
Tips for gaining visibility on LinkedIn To increase the chances of circulation of a post on LinkedIn, the following measures are recommended : Post news encouraging discussion, perhaps providing your opinion and asking your network for comment; Mention people (maximum 5) who might be interested in the topic, using the syntax “@name”; Respond to those who comment and encourage "back and forth"; Use hashtags but no more than 3 at a time. Niche hashtags are better than the most used ones; Think about the most suitable format for the news (link, photo, video). LinkedIn does not favor a particular format. The attempt to favor interests and niches goes in the right direction because pursuing the mere objective of engagement is leading LinkedIn to become a copy of Facebook.