Post by account_disabled on Nov 26, 2023 6:51:37 GMT
I will emphasize once again online shopping means convenience, safety, a wide range and an attractive price offer. The importance of data in ecommerce is of great value. Many marketing managers today look at attribution with almost religious reverence. Typically the greater their responsibility for the budget the greater their desire to have security proving that the decisions they made were definitely the right ones. It should also be said that since digital age CMOs are a bit more tech savvy allowing them to take advantage of available technologies and tools they are also more specific about their requirements when it comes to working with technology solutions.
For example with futureproof dynamically evolving multiattribution or a real time self learning algorithm based on game theory. However many forget the basics. Before you start using advanced attribution it's essential to understand basic attribution. How do attribution rules work? How much of the customer journey can be applied to Email Marketing List these policies? Or rather what percentage of all customer journeys contain more than one marketing channel? Read the first part – Attribution in ecommerce Let's get started Why is it so important to know how many customers you have with a single activity.
Let's say your reports show that of customer journeys end in a single delivery channel. In other words of them are singleactivity customers. This tells you that you don't need smart marketing technology to apply some attribution model to them and reward the publisher channel for that . This means that of your data and sales are irrelevant to your attribution analysis. This shows that the importance of data in ecommerce is huge. This indicator should be known to every manager. After all the result of your attribution is only as good as the relevance and accuracy of your data.
For example with futureproof dynamically evolving multiattribution or a real time self learning algorithm based on game theory. However many forget the basics. Before you start using advanced attribution it's essential to understand basic attribution. How do attribution rules work? How much of the customer journey can be applied to Email Marketing List these policies? Or rather what percentage of all customer journeys contain more than one marketing channel? Read the first part – Attribution in ecommerce Let's get started Why is it so important to know how many customers you have with a single activity.
Let's say your reports show that of customer journeys end in a single delivery channel. In other words of them are singleactivity customers. This tells you that you don't need smart marketing technology to apply some attribution model to them and reward the publisher channel for that . This means that of your data and sales are irrelevant to your attribution analysis. This shows that the importance of data in ecommerce is huge. This indicator should be known to every manager. After all the result of your attribution is only as good as the relevance and accuracy of your data.