4. More Google Ads audience targeting

But wait, there’s more!



In addition to Google’s audience segments, your data segments, and custom segments, you have even more audience targeting capabilities in Google Ads.



Combined segment targeting

Google Ads combined segments lets you put together an audience of Whatsapp Mobile Number List  people who match multiple audience targeting requirements. Plus, a combined segment can contain a custom segment. The possibilities are endless!



For example, you can create a combined segment of people who are:





In-market for athletic shoes OR in-market for activewear

AND luxury shoppers

but NOT on my customer list OR website remarketing list

Optimized targeting

Finally, optimized targeting is how you can leverage Google’s machine learning to find new audiences who are likely to help you meet your business goals.



When you create a Discovery, Display, or YouTube campaign, you will automatically be opted into optimized targeting at the ad group level. The purpose of optimized targeting is to let the algorithms do what they do best, and find pockets of opportunity to get you a better CPA, ROAS, or whatever metric your bid strategy is optimized for (ergo, optimized targeting).



Note that optimized targeting is used in Display, Discovery and conversion-focused Video campaigns, while its “cousin,” audience expansion, is used in reach-focused Video campaigns.